Top 2 Facebook Campaigns That Worked in 2024 to Achieve Leads

In 2024, Facebook continued to be a dominant platform for lead generation, and brands that embraced innovative strategies saw significant success. Here are two standout campaigns that effectively generated high-quality leads—along with key takeaways for businesses looking to replicate this success in 2025.

1. AI-Powered Lead Forms – HubSpot’s Smart Capture Campaign

Overview:

HubSpot, a major player in marketing automation, leveraged AI-powered lead forms to enhance user engagement. These forms dynamically adapted based on user responses, reducing friction and increasing completion rates.

Why It Worked:

•    Personalized Forms – Instead of generic forms, the AI-powered system customized questions based on user input, making sign-ups feel more natural.

•    Chatbot Integration – Instant AI-driven responses provided users with immediate value, increasing conversions.

•    Smart Retargeting – If a user abandoned the form, they were retargeted with personalized ads reminding them to complete it.

• Results:

•    35% increase in lead form completions.

•   50% lower cost per lead (CPL).

•    Higher-quality leads, improving overall conversion rates.

• How to Apply This:

•    Implement AI-driven lead forms for campaigns, ensuring users receive a tailored experience that increases conversions.

•    Use AI chatbots in Facebook Messenger to nurture leads in real time, keeping prospects engaged.

•    Develop smart retargeting ads to recapture potential leads who didn’t complete sign-ups.

2. Viral Giveaway Campaign – Nike’s “Win Your Dream Sneakers”

Overview:

Nike created an interactive Facebook giveaway where users submitted a short video showcasing their love for Nike sneakers. This campaign encouraged social sharing, giving the brand free exposure and organic engagement.

Why It Worked:

•  Gamification – The contest format made participation fun and engaging.

•   User-Generated Content (UGC) – Fans eagerly shared their videos, turning them into brand ambassadors.

•   FOMO Effect – Limited-time participation created urgency and drove higher engagement.

Results:

•   200K+ user-generated video submissions.

•    10X increase in Nike’s lead database.

•    3X engagement compared to traditional ad campaigns.

• How to Apply This:

•   Develop a contest-based campaign for brands, encouraging UGC to maximize organic reach.

•    Use Facebook and Instagram Reels ads to drive participation with a strong call-to-action.

•    Leverage FOMO tactics with countdown timers, early-bird incentives, and exclusive rewards.

Final Thoughts

The key to successful Facebook lead generation is personalization, engagement, and retargeting. Marketers can use these insights to help optimize ad spend, improve lead quality, and drive higher conversions.

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