LCCL Carehomes is a premier provider of residential, respite, and dementia care services, operating under the Leicestershire County Care group. With 12 care homes located across Leicestershire, the group is committed to delivering compassionate and high-quality care to its residents.

Despite their dedication to excellence, LCCL Carehomes faced challenges in translating their offline reputation into digital success

LCCL Carehomes approached us with several key challenges that were affecting their ability to attract new residents:

Underperforming Google PPC Campaigns:
Their existing Google Pay-Per-Click (PPC) campaigns were not delivering the desired results, leading to a poor return on investment (ROI) and low admissions.

No Lead Management System:
A lack of a structured lead management system meant that inquiries from prospective families were not being tracked, followed up on, or converted efficiently.

Lack of Engaging Content - Low Online Visibility
Faced significant challenges with their social media presence, which limited their ability to connect with potential residents and their families.The absence of impactful visuals, resident success stories, and behind-the-scenes glimpses of daily life meant that they were missing opportunities to build trust

Addressing Google PPC Campaigns issue

We launched a targeted Google PPC campaign to tap into high-intent audiences. Through extensive keyword research, we avoided costly, low-conversion terms and focused on both Phase Match and Exact Match like "dementia care homes" and “Care Services for over age 55”

We complemented search campaigns with Google Display ads, showcasing the care homes’ facilities to visually appeal to potential families. Remarketing strategies ensured re-engagement with website visitors, keeping LCCL Carehomes top of mind.

By launching an initial all-services campaign, we gathered performance data to segment and prioritize high-ROI services. This data-driven approach allowed us to streamline budgets toward campaigns that delivered the best results.

Our efforts resulted in a 55% improvement in click-through rates (CTR), a significant increase in inquiries, and higher admissions. With a consistent return on ad spend (ROAS), LCCL Carehomes now enjoys better visibility, engagement, and measurable outcomes in their digital marketing efforts.

Addressing Lead Management Issue

Implementing a Lead Management System:

To streamline lead management without overburdening care home managers, LCCL Carehomes adopted a centralized approach. Recognizing the importance of allowing care home managers to focus on service users rather than administrative tasks, a central lead management system was introduced where Silver Reach Media provided a dedicated account manager to handle lead management on a day-to-day basis. This ensured all inquiries were tracked, followed up on, and nurtured

Automated Lead Nurturing:

Automated follow-up sequences were set up to respond promptly to inquiries, providing families with timely information and ensuring consistent engagement.

Data-Driven Reporting:

Detailed dashboards were created to monitor lead sources, follow-up activities, and conversion rates. This allowed management to make informed decisions and identify opportunities for improvement.

Addressing Low Social Media Visibility Issue

To revitalize LCCL Carehomes' social media presence, we implemented a comprehensive strategy focused on engaging content, professional visuals, and targeted campaigns. A detailed content calendar showcased resident success stories, behind-the-scenes glimpses, and testimonials, emphasizing the compassionate care and vibrant community at the homes. High-quality visuals and emotional storytelling built trust and connection with the audience, while interactive elements like virtual tours encouraged engagement.

Targeted social media advertising reached families actively seeking care, ensuring the right message reached the right audience. Performance analytics guided continuous optimization, resulting in increased visibility, engagement, and credibility for LCCL Carehomes, ultimately driving inquiries and strengthening their online footprint.

PPC Campaigns:

The optimized Google PPC campaigns resulted in a 55% increase in click-through rates (CTR) and a 30% reduction in cost per acquisition (CPA).

Admissions generated through PPC campaigns increased by 50% within the first three months.

Lead Management:

The implementation of the centralized lead management system led to a 70% reduction in response times for inquiries.

Conversion rates from inquiries to admissions improved by 40%, as leads were efficiently tracked, followed up on, and nurtured.

Social Media Presence:

Social media engagement saw a significant increase, with a 85% growth in interactions and followers across platforms.

The enhanced content strategy helped build stronger relationships with families, positioning LCCL Carehomes as a trusted, compassionate care provider, leading to more inquiries and a heightened online presence.